One thing that always surprises me with any kind of website optimisation, whether it is for the search engines, or just for eyeballs, is how many people get it wrong. They get it wrong, and then come to us wondering what happened to their visits/SERPS/sales etc when all along the answer is right in front of them.
You need to take a look at your content as any website optimisation always starts with the content. Below are four reasons why your content is letting your optimisation down. [Read more…]